As part of my experience at Hubspot’s Inbound Marketing University, I have been putting forth the effort to complete the accompanying homework assignments for each respective teacher. They took the time to share their knowledge on a specific topic, so in return I take the time to put their teachings to work and then link them to it via Twitter.
Normally, this would make for a phenomenal morning. Surely, my blog was going to receive a lot of hits from Chris’ tweets. The problem is I wasn’t ready. Sure I have good content in my blog posts, but the current state of my blog is not close to where I want it to be, yet. As soon as I saw Chris’ reply I came here and was scrambling around making tiny changes everywhere in order to make myself more presentable. I even changed my theme for a few minutes, but changed it back to the current theme after realizing I didn’t like it. Mainly, my bio page was out of date. The information displayed on my About Bryan page was from well over a year ago when this started out as more of a personal outlet and not so much a professional, career-building tool. I changed and deleted various parts of that page in order to give a better representation of who I am, what I do, and what I want to do in the future. Here’s what Chris did to my views graph that day:
This brings me to my final two points:
- Always be prepared – I was caught a little off guard as I am still in the process of creating my ideal blog/website and by not being 100% ready I may have missed out on potential opportunities. I’ve always believed that good luck comes to those who are ready to embrace it. You may know someone who seems to always catch a break and get awesome opportunities personally or professionally – but chances are they made the necessary preparations to take advantage of such opportunities when they came along.
- The Power of Twitter is Undeniable – All I did was send my homework to my teacher and my blog views per day skyrocketed (1800% increase if I did the math right). It didn’t stop there – one of Chris Brogan’s followers came to my blog, found my post that was directed to a potential internship opportunity and offered me an internship. Crazy right? You never know who’s going to find you! Prepare yourself, expand your network, then recognize and embrace all opportunities!
I believe this would be inbound marketing FTW!
Have you been hit by the Chris Brogan effect? Or has something similar happened to you because of one thing a social media giant did or said? Care to share your story?